Roberto Ramirez Laverde

Roberto Ramirez Laverde is an accomplished marketing executive with extensive experience in the beverage industry, currently serving as the Global Senior Vice President for Patrón and Agaves and Rums at Bacardi since March 2023. Prior to this role, Roberto held various senior positions at Bacardi from 2013 to 2019, contributing significantly to the Rum Category's performance in Latin America and leading brand strategies in North America. Roberto's prior experience includes serving as SVP of Marketing and Communications for Mastercard in Latin America, VP Portfolio Brands at Heineken Americas, and International Marketing Director at Cervecería Cuauhtemoc Moctezuma. Roberto began a career in marketing at The Coca-Cola Company and possesses an MBA from IPADE Business School and a degree in Business Administration from Tecnológico de Monterrey.