Sarah Stowers

Senior Manager Consumer Insights at Bacardi

Sarah Stowers is a seasoned professional in consumer insights and product strategy with extensive experience in the food and beverage industry. Currently serving as Senior Manager of Consumer Insights at Bacardi since July 2022, Stowers previously held the position of Manager of Menu Strategy at Cracker Barrel, where leadership of cross-functional teams led to the successful development of new virtual brand menus. Stowers' prior experience includes roles such as Director of Consumer Insights at Bloomin' Brands, supporting numerous brands through extensive consumer monitoring and analysis, as well as positions at Yum! Brands, where efforts included market research and product development initiatives that contributed to sales growth. Stowers holds a Master's degree in Biochemistry from the University of St Andrews.

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