Tara King

Tara King is an experienced marketing professional with a strong background in brand management across several prominent companies in the beverage industry. As the Brand Director for PATRÓN Tequila at Bacardi, Tara leads brand strategy and initiatives. Previous roles at Diageo included Brand Director for Single Malt Whisky and Crown Royal, as well as Senior Brand Manager for Buchanan’s. Tara's experience also encompasses global innovation and brand management at Vita Coco and earlier positions at Richmond Marketing. Academically, Tara holds a Masters in Marketing Practice from UCD Michael Smurfit Graduate Business School and a degree in Business, Economics & Social Studies from Trinity College.