Zaira Amelia Sainz Luis

Zaira Amelia Sainz Luis is an experienced marketing professional with a strong background in brand management and trade marketing. Currently serving as the Marketing Manager for Key & Incubation Brands at Bacardi since May 2015, Zaira Amelia Sainz Luis develops integrated marketing strategies to enhance brand health and performance for notable brands including William Lawsons, Bombay, and Grey Goose. Previous roles at Bacardi included Brand Marketing Manager for the Whisky Portfolio and Brand Manager for Bacardi Rums. Prior to Bacardi, Zaira Amelia Sainz Luis held positions at Grupo Vasconia SAB and The Clorox Company, focusing on trade marketing execution and strategy development. Zaira Amelia Sainz Luis holds a degree in International Business Administration from Universidad del Valle de México.