Steffie Watanabe

Steffie Watanabe is a seasoned marketing professional with extensive experience in growth marketing and performance management across various sectors. Currently serving as Head of Growth Marketing at Bacio di Latte since August 2022, Steffie previously held pivotal marketing roles at Lojas Renner S.A. and Accor, where responsibilities included strategic online sales planning and budget management. Steffie's background also includes positions at Virgin Atlantic, GOL Linhas Aéreas, and Ogilvy & Mather, focusing on brand positioning, social media strategy, and data analytics. Steffie’s educational credentials comprise an MBA in Business with a focus on Marketing from USP/Esalq and a degree in Public Relations from Universidade Metodista de São Paulo.