Lola Janiaud

Senior Experiential Marketing Manager at Back Market

Lola Janiaud has a diverse range of work experience in the field of events and marketing. Lola began their career as an Internship HR's assistant and Marketing assistant at Insight in 2012. Lola then went on to work as a Project Manager export at Tealer, a french ready-to-wear brand in 2013. Lola also gained experience as a Marketing, communication, and social media assistant at ARTEMIA Communications, Inc. in the same year. In 2013, they worked as a Communication Intern and assistant at Matter of Trust, a non-profit organization based in San Francisco.

Moving forward, Lola joined Zadig & Voltaire as a Salesperson in 2015. Lola then worked at LUXURY MAKERS by Auditoire as an Assistante directrice de projets évènementiels, where they managed projects for various luxury brands. Lola also worked as an Assistante chef de projet at Mazarine, an agency specializing in luxury brand communication, where they assisted with event planning and project management.

In 2017, Lola joined EGG Events Geneva - Paris - New York - Dubaï as a Project Manager. During their time there, they were involved in various event planning and production activities. From 2018 to 2019, Lola worked as a Project Manager at We Are Young agency, where they focused on creating experiences and activations for brands targeting a younger audience.

Most recently, Lola joined Back Market in 2020. Lola started as a Global Senior Events & Brand Activation Manager, and currently holds the position of Senior Experiential Marketing Manager. Back Market is an online marketplace dedicated to refurbished electronic devices, and Lola is responsible for managing experiential marketing initiatives and brand activation projects across multiple countries.

Lola Janiaud began their education in 2009 at Saint Martin de France, where they pursued a Baccalauréat in ES. Lola completed their Baccalauréat in 2011. Following this, Lola Janiaud attended ESCE International Business School from 2011 to 2016, where they obtained a Master 2 (M2) degree in International Marketing and Communication. In 2014, Lola Janiaud also pursued a Master's degree in Event Planning and Communication at Regent's University London, though the end year for this program is not specified.

Links

Timeline

  • Senior Experiential Marketing Manager

    June, 2023 - present

  • Global Senior Events Brand Activation Manager

    May, 2020