KH

Kevin Heckel

Director Of Growth & Retention Marketing at Backblaze

Kevin Heckel has extensive experience in marketing and customer lifecycle management. Kevin worked as the Director of Growth & Retention Marketing at Backblaze from October 2023. Before that, they were a Senior Lifecycle Marketing Manager at Dropbox from June 2021 to May 2023, where they created and scaled campaigns to retain existing users and convert them into paid subscriptions. Prior to that, they worked at NerdWallet as a Senior CRM Manager from May 2019 to May 2021, where they created lifecycle marketing campaigns and increased conversion for credit score and editorial content products. Kevin also worked as a Senior Email Marketing Manager at Google from January 2017 to May 2019, where they created B2C email marketing campaigns and developed personalized onboarding experiences. Additionally, they worked as a Senior Marketing Manager at Viscira from January 2015 to January 2017, and as a Marketing Manager at All Things Media LLC from December 2011 to January 2015, where they worked with various clients and created targeted marketing campaigns.

Kevin Heckel has a B.A. degree in Communications, Psychology, and Marketing from Caldwell University.

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