CA

Claire A.

Senior SEM Manager at Backbone Media

Claire A. is a seasoned digital marketing professional with extensive experience in search engine marketing and pay-per-click management. Currently serving as Senior SEM Manager at Backbone Media, LLC since July 2021, Claire A. leads a PPC team, oversees client account metrics, and optimizes digital campaigns to maximize ROI. Prior roles include Senior PPC Specialist at Agency FIFTY3 and Account Coordinator Intern at Tayloe/Gray, where Claire A. developed strong analytical skills, created advertising content, and contributed to marketing strategies. Additional experience as Art Director at Pay For Art and Sales Associate at Coastal Urge showcases a diverse skill set in content management and customer relations. Claire A. holds a Bachelor's degree in Communication Studies from the University of North Carolina Wilmington.

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