Emi G.

Digital Marketing Manager at Backbone

Emi G. has a diverse work history, beginning in 2007 with a role as a Free-lance Translator at the Inter-American Court of Human Rights. In 2009, they worked as an English Tutor for Programs in English as a Second Language. In 2010, they were a Language Quality Expert for Stream Global Services. From 2011 to 2017, Emi G. held several positions at McKinsey & Company, including Quality Coach, Senior Quality Analyst, Quality Analyst and Proofreader. From 2017 to 2021, they worked at Regroup Mass Notification as both a Digital Marketing Manager and a Marketing Coordinator, where they collaborated with key players to ensure that marketing projects got done on time, under budget, and with high-quality standards. Since 2021, they have been a Digital Marketing Manager at Backbone, where they develop paid search, display, and social digital marketing strategies for brand, lead, and demand generation.

Emi G. has an extensive educational background, having obtained a Master of Business Administration in Marketing (Summa Cum Laude) from Tecnológico de Costa Rica in 2022, a Bachelor's degree in English Literature and Translation from Universidad de Costa Rica UCR in 2010, and a Tecnología de la Imagen in Photography from Universidad Técnica Nacional in 2015. Additionally, they have obtained certifications from the University of Oxford, Department for Continuing Education, Google Digital Garage, and Punta Mona Center for Regenerative Design and Botanical Studies. These include Introduction to Microeconomics (November 2019), Fundamentals of Digital Marketing (August 2019), Make Sure Customers Find You Online (May 2019), and Permaculture Design (date unknown).

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Timeline

  • Digital Marketing Manager

    August, 2021 - present

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