Juan Pablo Senmache Lopez

Juan Pablo Senmache Lopez is a seasoned professional in sales and trade marketing, currently serving as Sales Senior Manager at Backus since February 2018. Notable accomplishments include leading key accounts with significant annual growth in net revenue, particularly in the modern channel. Prior experience includes roles at Telefónica Perú, where Juan Pablo was pivotal in implementing trade marketing strategies across the northern regions, standardizing point-of-sale visibility, and enhancing regional campaign effectiveness. Juan Pablo holds an MBA from the Universidad de Piura and various diplomas in management and marketing, reflecting a strong educational background in business and economics.