Annika Götz

Annika Götz has a diverse work experience spanning several companies and roles. Annika is currently the Co-Founder & CEO of BADESOFA, a Cologne-based company revolutionizing the bathing and wellness experience by bringing the comfort of a sofa cushion to the bathtub and sauna. Prior to this, Annika worked at Esprit for several years, first as a Head of Product Management from October 2012 to December 2014, and later as a Category Manager from January 2015 to May 2019. Annika also had a brief role as a Regional Product Manager for Vero Moda at BESTSELLER from July 2012 to September 2012. Before their time at Esprit and BESTSELLER, Annika held various positions at Peek & Cloppenburg KG Düsseldorf, including Zentraleinkäuferin for Damen Blusen, Röcke, Hosen Marke und Private Label from April 2011 to June 2012, Zentraleinkäuferin for Damen Boutique, Young Fashion from January 2008 to April 2011, and Zentraleinkäuferin for Damen Strick, T-Shirt, Bluse, Röcke, Hosen modisch International from March 2006 to December 2007. Annika began their career at Peek & Cloppenburg KG Düsseldorf as a Trainee in Einkauf & Verkauf from October 2004 to February 2006.

Annika Götz attended the University of Cologne from 1998 to 2004, where they pursued a degree in Diplom- Kauffrau. Their studies focused on Marketing und Marktforschung, Finanzierung, and Statistik. Additionally, in 2002, Annika participated in a Cems Exchange Semester at Università Bocconi, specializing in Finance.