Jeffrey W.

Jeffrey W. serves as the Director of Sales & Marketing at Bakehouse by Grégoire Michaud since April 2023, where responsibilities include overseeing Wholesale and Corporate Sales teams and optimizing B2B & B2C pricing strategies while leading Marketing & PR initiatives for growth. Previously, Jeffrey established the Marketing Department as Director of Marketing & PR at Bakehouse by Grégoire Michaud, executing a comprehensive marketing strategy focused on communications, media engagement, and CSR initiatives. Prior experience includes roles as Public Relations & Communications Manager at Black Sheep Restaurants, and Manager of Digital, Sales & Marketing at Creata, where responsibilities included business planning and marketing strategy across the Asia Pacific region. Jeffrey's earlier experience at Rubison Marketing Solutions involved working with notable brands such as American Express Hong Kong and various F&B companies.