Howie Leibach

Howie has been a consumer insights specialist for 5 years. He began his career at Foote, Cone and Belding (FCB Global) in Chicago. From there, he helped to establish nimble, effective strategy teams at Y&R Group, and Gyro. In that time, he’s lead millennial-thinking on brands like Kmart, Samsung, Xbox, AARP, John Deere, and cars.com. He conducts primary/secondary research (Psychographics, Ethnography, RMI Indexes, Customer Journey, Storytelling) and has created winning strategies that have retained over $6MM+ in new business. He has a quick pulse on pop culture, as well as a knack for knowing the next big trend.