Jen Volmer

Vp, Brand & Product Experience at Bakkt

Jen Volmer has over a decade of experience in various roles related to brand strategy, product marketing, and digital marketing. Jen is currently employed at Bakkt as the VP of Brand & Product Experience, where they focus on ensuring a consistent brand experience and leading brand strategy and B2B product marketing in the crypto industry. Prior to their current role, they worked at Superunion as the Head of Strategy, where they led strategic initiatives, developed research programs, and collaborated with design teams to launch marketing campaigns. Jen also has experience as a Digital Marketing Consultant at motivv consulting LLC, a Senior Brand Strategist at NewsCred, and a Digital Marketing Strategist at ThomasNet. Earlier in their career, they held positions as an Influencer Marketing Manager at Accenture Interactive, a Publicity Manager at Christina Jensen PR, and a Publicity Associate at Jay K. Hoffman and Associates. Jen began their career as an Education Department Assistant and later as an Education Department Intern at The Metropolitan Opera Guild.

Jen Volmer holds a Bachelor of Music (B.M.) degree from the Eastman School of Music. Jen also has a Master of Arts (M.A.) degree from New York University. In addition to their formal education, Jen has obtained several certifications. In 2015, they earned the HubSpot Certification and the Inbound Certification from HubSpot. Later, in 2016 and 2017, Jen completed various search engine optimization courses through Coursera Course Certificates, including "Introduction to Search Engine Optimization," "Search Engine Optimization Fundamentals," "Optimizing a Website for Search," and "Advanced Content and Social Tactics to Optimize SEO."

Links

Timeline

  • Vp, Brand & Product Experience

    March, 2023 - present

  • VP Brand And Campaign Planning

    November, 2021

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