Michele Jacobs is a seasoned marketing professional with extensive experience in brand strategy and integrated marketing. Currently serving as Senior Director of Brand at The Baldwin Group, Michele previously held the position of Director of Brand and Advertising at Silicon Valley Bank, where responsibilities included leading brand strategy and overseeing upper-funnel media spend. Michele’s career also includes leadership roles such as Director of Integrated Marketing at Esurance, Sr. Manager of Integrated Marketing at Western Union, and Sr. Brand Marketing Manager at Autodesk, where significant brand repositioning and consistency were achieved. Early career experiences include positions at tenfour, Eleven, Inc., and CKS/US Web, managing strategic client relationships and integrated marketing campaigns for numerous high-profile brands. Michele holds a Bachelor of Science in Business, Management, Marketing, and Communications from California Polytechnic State University-San Luis Obispo.
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