Scarlett Shi is a seasoned professional in client engagement with extensive experience in luxury retail and marketing. Currently serving as a Senior Client Engagement Manager at BALENCIAGA since October 2018, Scarlett leads a team focused on retail events, VIP experiences, direct marketing, CRM data analysis, and digital CRM initiatives. Previous roles include Client Engagement Manager, Assistant Client Engagement Manager, and Senior Client Engagement Officer at BALENCIAGA, as well as CRM Executive at The Beast and Consultant at Arvato Systems. Scarlett began their career in luxury retail as a Retail Assistant for PANERAI at Richemont and a Rolex Sales Consultant at Harrods. Academically, Scarlett holds a Master’s Degree in Translation Studies from Durham University and a Bachelor’s Degree in Finance from the University of Liverpool, complemented by ongoing leadership training through a Certificate in Leadership Principles from Harvard Business School Online.
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