Jelena Prica

Jelena Prica is an accomplished professional with extensive experience in human resources and marketing management. As the Human Resources Director at Balkan Bet since September 2023, Jelena has transitioned from a decade-long career at PwC, where roles included Manager, Senior Consultant, and Consultant. Prior experience includes significant positions at Mercedes-Benz Srbija i Crna Gora, focusing on marketing and product planning, as well as strategic planning and order management. Jelena started in the automotive industry with DaimlerChrysler SCG as a Public Relations Manager, overseeing communication for major brands. Educational qualifications include a Master's degree in Management from the University of Belgrade and a Master's degree from CIM in Business, Management, Marketing, and Related Support Services.