Tania Baquedano

Tania Baquedano is a UX Content Strategist at Banco BICE since October 2025, bringing extensive experience in UX writing and content strategy from previous roles at Isapre Esencial, Entel, Rompecabeza Digital, and gurú. At Isapre Esencial, Tania designed and optimized strategic UX content for multiple areas, ensuring alignment with brand identity and user needs. Tania's tenure at Entel focused on creating clear and effective conversational interactions in a WhatsApp chatbot. As a consultant at Rompecabeza Digital, Tania led UX workshops and conducted user research to enhance digital content architecture. Tania holds multiple degrees, including certifications in UX design and strategic communications, supported by a background in journalism and marketing.