Amanda Santana

Amanda Santana is an accomplished Senior Media Analyst with extensive experience in digital acquisition and marketing strategies across various financial institutions. Currently at Banco Bmg, Amanda oversees the digital acquisition operation for the FGTS Loan product, focusing on enhancing engagement and conversions through App and WhatsApp campaigns. Prior roles include Senior Media Analyst at Neon, where Amanda developed paid media strategies for app campaigns targeting credit-qualified users, and Product Marketing Manager at Nubank, concentrating on driving business growth through impactful marketing campaigns. Experience at Itaú Unibanco involved managing user engagement and retention campaigns within mobile apps, while earlier roles included internships focused on digital marketing and account management. Amanda holds a Bachelor's degree in Marketing from USP and a Graduate Course in Marketing from FGV EAESP.