Catalina Bermúdez Borgoño

Catalina Bermúdez Borgoño is a seasoned Product Manager with extensive experience in loyalty programs and retail strategies. Currently, at Banco Falabella Chile, Catalina oversees the development of the loyalty program strategy, managing client acquisition and operational efficiencies. Previous roles include leading the strategy for rebate programs on Falabella.com and marketing plans for sellers in the electronic marketplace. Catalina has also contributed to commercial strategies for professional hair care brands at Plus Hair Chile and supported marketing initiatives in various capacities across other organizations. An academic background includes degrees from Universidad de los Andes and WU (Vienna University of Economics and Business).