Jefferson Bohorquez Rodriguez

Jefferson Bohorquez Rodriguez is a marketing specialist with extensive experience in various roles within the marketing and design sectors. Currently serving as a marketing specialist at Banco Finandina since August 2022, Jefferson is responsible for organizing events, creating annual advertising budgets, and analyzing market competition. Jefferson has also worked as a freelance graphic designer and co-founder of MARKETIVE DESIGN, providing consultancy and digital strategy services to small businesses. Previous positions include senior marketing analyst at Impulsores Internacionales, where responsibilities included budget creation and e-commerce management, and marketing analyst at Vardí Agencia de Seguros, focusing on social media and graphic design. Jefferson's educational background includes a degree in graphic design and various certifications in strategic marketing and e-commerce from institutions like Corporación Escuela de Artes y Letras and Universidad de Salamanca.