Karla Medrano

Karla Medrano is an experienced marketing professional with a diverse background spanning over a decade in various roles within the marketing and finance sectors. Currently serving as Directora de Mercadeo de empresas y canales electrónicos at Banco GyT Continental since October 2018, Karla previously held the position of Jefe de Mercadeo de personas y canales electrónicos at the same institution. Prior experience includes Gerente de Mercadeo at Siempre Fit, S.A., Jefe de Publicidad y Mercadeo at Verde Inmobiliaria, S.A., and multiple roles at Banco Agromercantil de Guatemala, S.A., including Coordinadora de productos and Coordinadora de ATL. Karla's educational qualifications include a Master of Business Administration with a specialization in International Business from Universidad Mariano Gálvez, a diploma in Financial Diagnosis from Tecnológico de Monterrey, and a certificate in Digital Marketing from ENAE Business School.