Maricela Rodriguez

Maricela Rodriguez has a diverse work experience in digital marketing and analytics. Maricela has most recently worked as the Head of Performance Marketing & Digital Analytics at Banco Sabadell en México since 2023. Prior to that, they held the role of Paid Media Manager - Digital Marketing at BBVA from 2021 to 2023. From 2015 to 2021, Maricela worked at Scotiabank, starting as a Consultant in SEO/SEM and later progressing to the role of Subdirector Marketing Digital. During their time at Scotiabank, they were responsible for various digital marketing initiatives, including sales, SEO strategies, implementation of marketing platforms, budget management, and advanced measurement models. Maricela also has experience as a Course Facilitator in Google Analytics at Goobec México and as a Digital Marketing Coordinator at Centro Netec, where they managed digital strategies for multiple countries.

Maricela Rodriguez completed a Diplomado in FINTECH: TECNOLOGIAS DE INFORMACION Y DISRUPCION FINANCIERA from Instituto Tecnológico Autónomo de México from 2007 to 2017. Maricela also obtained a Licentiate degree in Relaciones Comerciales from Instituto Politécnico Nacional from 2007 to 2010. Maricela is currently pursuing a Master of Business Administration - MBA from Instituto Tecnológico Autónomo de México, starting in 2023. In addition, they hold certifications in Meta Certified Digital Marketing Associate from Meta in May 2022, Amazon - Certificación de campañas en DSP from Amazon in 2021, and Google AdWords Search Advertising certification and Google Analytics Individual Qualification from Google in July 2019. Maricela also obtained a certification in Web Communication using Adobe Dreamweaver® CS6 from Adobe in 2014.