Priscila Travassos Craveiro

Priscila Travassos Craveiro is a seasoned Product Manager at banco BV, with a background in digital transformation and marketing analytics. Previously, Priscila held roles at Vivo (Telefônica Brasil) as a Digital Insights Consultant, where responsibilities included generating insights and developing data products using the company's Martech framework, as well as promoting a data-driven culture. Priscila also served as a Data Scientist, focusing on understanding customer needs, developing predictive models, and manipulating large data sets using advanced statistical techniques. In prior positions at Cetelem, Priscila specialized in marketing analytics, developing statistical models and segmentation strategies. Priscila began a career trajectory with a position at Trópico Telecomunicações, executing projects in statistical analysis. Priscila holds a Bachelor's degree in Statistics from Universidade Estadual de Campinas.