Apurva Sircar

Apurva Sircar is an accomplished marketing professional with extensive experience spanning over two decades across various industries. Currently serving as Senior Vice President and Head of Marketing at Bandhan Bank since November 2017, responsibilities include leading marketing initiatives such as customer life cycle communication and digital marketing. Previously, Apurva held senior roles at Ageas Federal Life Insurance, where key deliverables included enhancing brand perception and overseeing corporate communications, and at Birla Sun Life Insurance, focused on brand awareness and market development. Earlier career highlights include positions at Kotak Mahindra Bank, Heinz India Pvt. Ltd., Blow Plast Industries, and Showtime Events, showcasing a diverse skill set in brand management, product marketing, and consumer insights. Apurva holds a PGPCM in Brand Management from MICA and a Bachelor's degree in Business Administration from the University of Lucknow.