Kasper Hansen

Kasper Hansen is a seasoned professional in customer analytics and strategic marketing, currently serving as Vice President of Customer Analytics at OCBC Bank since June 2007, where notable achievements include managing the implementation of QlikView, earning the Asian Banker Best Data & Analytics Initiative in 2015. Prior experience includes roles at BT as a Customer Contact Consultant, where contact strategies for communication plans were managed, and British Sky Broadcasting as Database Marketing Manager, leading a team delivering extensive marketing campaigns. Early career accomplishments at Hyatt Hotels Corporation encompassed strategic marketing management across multiple countries, fostering market share growth and implementing data-driven marketing strategies. Kasper Hansen holds an MBA from INSEAD and a Bachelor's Degree in Hotel Business Management from the University of Birmingham.