Yogatama Febrianto

Yogatama Febrianto is a Digital Banking Customer Insight Manager at PT Bank BTPN Tbk, with a wealth of experience in market research and consumer insights. Prior to this role, Yogatama served as an Associate Research Manager at Ipsos, where expertise in client relationship management and market analysis was developed. A Senior Research Executive at Kantar, responsibilities included quantitative analysis and project management to support brand strategy and campaign evaluation. Earlier experiences include roles at Unilever as a Consumer Market Insight Intern, and at Institut Teknologi Bandung as an Assistant Coordinator, where leadership and guidance in market research and product development were provided. Yogatama holds a Bachelor's degree in Engineering/Industrial Management from Institut Teknologi Bandung.