Krupa Buch

Krupa Buch has a diverse work experience spanning several companies and roles. Krupa is currently working as a Product Marketing professional at Banked since 2022. Prior to this, they worked at PayPal from 2018 to 2022, where they held the position of Global Product Marketing. In this role, they took charge of executing GTM strategies for products aimed at empowering consumers and merchants. Krupa built segmentation strategies, developed sales training programs, and created marketing collateral. Krupa also actively participated in the Unity affiliate group and conducted leadership sessions.

Before joining PayPal, Krupa worked at American Express from 2016 to 2018. During their time there, they served as the UK Digital Transformation lead, where they focused on driving product engagement and reducing call volumes by encouraging self-service. Krupa led various initiatives such as launching the card activation experience across different digital platforms, enhancing early engagement communications, and delivering a new online account management program. Krupa also played a key role in launching the international consumer card website and supported the launch of online chat on desktop.

Prior to their tenure at American Express, Krupa worked as the Global Proposition Lead at Bupa Global from 2015 to 2016. Krupa held various positions at American Express from 2010 to 2015, including International Product Manager for Gold Card, Senior Marketing Manager for International Marketing Excellence, and Senior Manager for Value Proposition in EMEA.

Krupa started their career at Barclays in 2006, where they held roles such as Global Marketing Manager, UK Propostions Manager, and Production Manager. Krupa played a key role in strategic marketing planning, contract negotiations, and ensuring customer-focused marketing strategies.

Krupa'searlier work experience includes positions at Lebara Mobile as a Marketing Executive and at Casewise as a Marketing Assistant. At Casewise, they were responsible for compiling and reviewing monthly e-newsletters, tracking marketing activities, and managing events and seminars.

Overall, Krupa Buch has a comprehensive background in product marketing, digital transformation, proposition development, and marketing strategy across various industries and companies.

From 1999 to 2003, Krupa Buch attended the University of Birmingham, where they pursued a Bachelor of Arts degree (Honours) in Business Administration with Marketing.