Sandrine Zerbib

Sandrine Zerbib has a diverse and extensive work experience. Sandrine is currently the Présidente de Baozun Brand Management at Baozun Inc., a Chinese private group known for its agility and adaptation. Prior to this, they worked as an author, with their book "Dragon Tactics" being published in French by Dunod in September 2022 and in English by BIS Publishers in March 2022. Sandrine also served as a Conseillère du commerce extérieur de la France, leading the digital economy working group in China, for Les Conseillers du Commerce extérieur de la France. In 2013, they founded Full Jet, a company in Shanghai that specializes in helping lifestyle brands establish themselves in the Chinese e-commerce market. Sandrine also served as a member of the Board of Advisors for Esprit, providing digital expertise and knowledge of the Chinese market. Additionally, they were a member of the Advisory Board for Pictet Premium Brands Fund. Earlier in their career, Sandrine Zerbib held various positions with Infront Sports & Media - China, China Dongxiang Group, and adidas, where they played a key role in establishing and implementing the adidas brand strategy in China.

Sandrine Zerbib began their education in 1984 at Université Lumière Lyon 2, where they pursued a Master's degree in English. In 1986, they attended Sciences Po for two years and focused on economics, finance, and business. During the same year, they also studied at Université Paris-Sorbonne and obtained an Agrégation degree in English.