Chantelle Lane

General Manager Wholesale at Bapcor Limited

Chantelle Lane serves as the General Manager for both Wholesale and Marketing at Bapcor Limited since May 2021, leading a centralized marketing team responsible for the marketing strategy across 17 businesses and over 100 private label brands. Previously, Chantelle held various leadership roles at Australia Post from March 2014 to September 2020, including Head of B2B Marketing and Head of Marketing for Small Business, where strategic initiatives significantly improved customer engagement and ROI. Chantelle has also co-founded the Vent app, delivering a social diary platform that acquired over 1 million users. Additional experiences include roles at Sensis, Origin Energy, CUBED Communications, and M&C Saatchi, demonstrating a strong background in strategic marketing and insights. Educational qualifications include an MBA from the Australian Institute of Management, a Masters in Marketing from Swinburne University, and a Bachelor of Social Science & Communication from RMIT University.

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