BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters.

We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers).

We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science.

The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week.

BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.

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Media & Entertainment

BARC India

Nakul Chopra

Sayali Chaudhari

Chandni Patel

Madhumitha Vaidyanathan

Harshit Jain

Samson Pen

Vaibhav Bhargava

Rahul Namdeo

Dipak Narayan Sinha

Gopal Jain

Gaurav Banerjee

Mahendra Upadhyay

Dolly Jha

Derrick Gray

Ashish Gupta

Aaditya Pathak

The Management and Operations Team at BARC India oversees the seamless functioning of organizational processes and infrastructure. This team is responsible for managing cloud services, IT operations, supply chain management, strategic partnerships, and HR activities. They ensure technological advancements and operational efficiencies are aligned with BARC India's goal of delivering precise TV viewership data, thereby supporting robust data-driven decisions for ad campaigns and content strategies.

Management and Operations Team

Leadership Team

Research and Analytics

Management and Operations Team

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Leadership Team

Research and Analytics