Estuardo Reinoso

Estuardo Reinoso is an experienced professional with a diverse background in commercial and marketing services, currently serving as Director at BtoB EVOLUTION since January 2023, focusing on evolving small and medium-sized B2B companies in LATAM through innovative technologies and methodologies. In addition, Estuardo holds a position as Maestro at IEX Instituto de la Experiencia Exponencial and serves on the Board of Directors at Barcelona Sporting Club, contributing to the financial, administrative, and infrastructure committees. Previous roles include Director Comercial at CEEO Latin America, where Estuardo oversaw the development of new business opportunities, and Gerente Comercial de Lubricantes at PDV ECUADOR, managing lubricant sales and profitability across six Latin American countries. Earlier in the career, Estuardo worked at Shell as a Sales Representative and Technical Advisor for lubricants. Educational credentials include multiple master's degrees and a certification in professional coaching.