Aaron Jakubovitz

Aaron Jakubovitz is the VP of Arena Marketing at Barclays Center. Aaron has over seven years of experience in marketing and publicity, with a focus on content marketing and social media.

Aaron began their career as a Social & Digital Media Specialist at Live Nation, before being promoted to Marketing Manager. In this role, they were responsible for creating and executing marketing plans for Live Nation's concert and festival properties. Aaron also oversaw the company's social media presence and developed digital content strategy.

In 2015, Aaron left Live Nation to join Communion Music Group as their Marketing Manager. There they oversaw all aspects of marketing for the label's artists, including advertising, publicity, and experiential activations.

In 2018, Aaron joined AMC Networks as the Director of Marketing & Publicity for their SVOD platforms Shudder and Sundance Now. In this role, they were responsible for creating and executing marketing plans to launch and promote films, documentaries and series for both services. Aaron also drove acquisition and retention through overseeing experiential activations, podcast advertising, paid media, organic social media, external partnerships and OOH.

Aaron is an expert in content marketing and social media, with a proven track record in driving acquisition and retention for their brands. Aaron is a strategic thinker with a passion for creating innovative marketing campaigns that engage and excite audiences.

Aaron Jakubovitz has a Master's in Business Administration from NYU Stern School of Business, a BA in Psychology from Emory University, and certification in data analytics from Coursera.

Some of their coworkers include Randy Lewis - VP, Marketing Technology, Nicole Pincus - VP, Partnership Marketing Strategy. Their manager is Andrew Karson, SVP, Brand Marketing & Solutions.