Ben Darwent is an experienced professional in social media operations, currently serving as the Head of Social Media Operations at Barclays since September 2017. In this role, Ben focuses on leveraging data to create a proactive platform for incident reporting, trend analysis, and security insights, supporting major incident management through real-time social media analytics. Prior to joining Barclays, Ben held various roles at The AA from May 2011 to September 2017, advancing from Social Media Advisor to Social Media Expert, where responsibilities included engaging with stakeholders to align content with brand standards and regulations, as well as managing social media channels to enhance online presence and sales.
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