Jagruti Vasanji

Jagruti Vasanji holds extensive experience in marketing and strategy, currently serving as Vice President and Head of Direct Digital Credit Cards & Loans Acquisition at Barclays, focusing on developing commercial strategies, managing a significant budget, and optimizing media channels. Previous roles include VP, Senior Manager Communications Planning at Barclays, Marketing Controller at BSkyB, and Head of Retention Marketing at The Folio Society, among others. Jagruti has demonstrated expertise in customer acquisition, retention, and loyalty across various industries, alongside a robust educational background in marketing and digital communication, including a recent Mini MBA from Marketing Week.