Jody Costa

Since 2010, Jody has led Barcoding’s industry-leading and award-winning brand as the company has more than tripled in size. As VP of Marketing and Strategic Partnerships, she drives Barcoding’s strategic initiatives to build trust and create a positive impact within Barcoding’s employees, partners, customers, and social communities. Creative and professional, Jody is a frequent speaker at industry events and facilitator of user experience workshops. Outside of Barcoding, Jody is a writer whose poetry has won several industry and local awards.

In 2019, Jody was recognized as one of The Daily Record’s Top 100 Leading Women, an award granted to women 40 years of age or younger for the tremendous contributions they have made in their careers.

Currently, Jody serves on the Board of Directors of the Kendall Burrows Foundation. In her role, she helps to support the Harriett Lane Compassionate Care program at the Johns Hopkins Children’s Center as well as advocating for the American Red Cross and research into Evan’s Syndrome.