Brielyn Hess

Brielyn Hess has held various roles in the advertising industry, starting with their work at Nicholson Kovac as a Media Intern in 2006. Brielyn then joined Starcom MediaVest Group, where they worked as a Media Associate for P&G Haircare and Kellogg's Special K, among other brands. In these roles, they oversaw media plans, collaborated with media buying teams, and stayed updated on marketplace trends. Hess later served as a Media Strategy Supervisor for Kellogg's adult-targeted cereal brands, utilizing brand and consumer insights to create multimedia plans. Brielyn also managed a team as a Media Supervisor for Kellogg's adult-targeted cereal brands and Special K, setting portfolio guidelines for cross-channel media planning.

In 2012, Hess moved to Meers Advertising, where they worked as a Channel Planning Supervisor, Director of Channel Planning, and Director of Channel. Brielyn created strategic and tactical channel recommendations for clients in the financial/insurance industries, identified paid media opportunities, and established pre-campaign performance modeling.

Most recently, Hess joined Barkley in 2017 and has held several positions there, including SVP of Media Planning. Their responsibilities at Barkley have included VP of Engagement, Paid Media, Group Engagement Director, and Director of Channel. Their expertise lies in media planning, engagement, and channel strategies.

Brielyn Hess obtained a Bachelor of Science degree in Journalism from The University of Kansas, where they studied from 2003 to 2007. Additionally, they have obtained various certifications related to attribution and consumer journey from C3 Metrics. The specific months and years of obtaining these certifications are not provided.