Shelly Alvarado

Shelly Alvarado has a diverse work experience in the media and communications industry. SHELLY is currently working as the VP of Media Planning at Barkley since October 2022. Prior to that, they worked as the Executive Director of Media Strategy & Planning at Native Tongue Communications starting in April 2020.

Before these roles, Shelly ventured into entrepreneurship and founded De León & Co. in February 2018. SHELLY also worked as the Lead for Marketing + Partnerships at COCINA from August 2018 to April 2020. In this role, they were responsible for various marketing initiatives, including brand development, collaborating with content creators, and developing new distribution channels.

Shelly's previous experiences include being the Integrated Marketing Director at TBD TV under QYOU Media Inc. from July 2017 to July 2018. SHELLY also worked as a Media Consultant at Canvas Worldwide, Lopez Negrete Communications, and Omnicom Media Group, where they held various roles and worked with notable clients such as Annapurna Pictures and Warner Bros. Pictures.

Additionally, Shelly has experience in integrations production, having worked as an Integrations Producer at mitú from May 2014 to January 2015 and Moguldom from February 2013 to February 2014.

Overall, Shelly Alvarado's work experience showcases their expertise in media planning, strategy, partnerships, and integrations in the media and communications industry.

Shelly Alvarado attended California State University, Los Angeles from 2000 to 2005, where they earned a Bachelor of Arts degree in Communications: Television, Media, and Film Studies. SHELLY also has a certification in Google Analytics from Google, although the specific month and year of obtaining this certification are not provided.