Lauren Hannawald

Lauren Hannawald brings over 15 years of industry experience to her role as Chief of Culture and Communications. As leader of both the Marketing and People Operations teams, she oversees the strategies behind every touch point across the BARR experience—creating a thriving culture for every associate, a trusted advisor to valued clients, and a true partner to industry and community organizations.

Her day-to-day responsibilities include ensuring that all brand communications and events (internal and external) as well as associate engagement programs—such as onboarding, talent development, team-building, recognition, and diversity, equity and inclusion efforts—are aligned with BARR’s mission and short and long-term goals.

A marketing communications professional by background, Lauren began her career at Hallmark Cards and VMLY&R. She also served as the Director of Marketing at Rockhurst University in Kansas City. Lauren holds a bachelor’s degree in Journalism from the University of Kansas and a master’s degree from New York University.