Sofia Popova

Sofia Popova is a seasoned marketing professional with extensive experience in the sales and marketing sectors. Currently serving as Global Program Director of Sales & Marketing at Barry Callebaut Group since September 2016, Sofia has held multiple roles including Marketing Director EMEA and Global Marketing Manager. Prior to this position, Sofia spent nine years at Unilever, where roles included Marketing Manager for Lipton, responsible for marketing plans that improved market share in Russia, and Senior Brand Development Manager for Central and Eastern Europe, leading key brand relaunches. Sofia's foundational experience began as a Management Trainee at Unilever, covering various business functions. Sofia holds a Master's degree in International Finance from Moscow State Institute of International Relations and has further education from Universidad Complutense de Madrid.