Kelly McCarthy

Kelly McCarthy has a diverse work experience in various industries. Kelly currently holds the position of Director, Integrated Marketing & Strategy at Barstool Sports. Prior to this, they worked as a Senior Brand Manager, Global Fan Marketing at the National Basketball Association (NBA) from March 2021 to February 2022.

Before joining the NBA, Kelly worked at Viacom from 2013 to 2020. During their time there, they held various roles including Senior Manager, Partner Marketing, Distribution & Business Development, Manager, Partner Marketing, Distribution & Business Development, and Coordinator, Digital Partner Marketing, Distribution & Business Development. In these positions, they built and managed marketing relationships with partners, executed integrated partner campaigns, and drove new business opportunities.

Kelly also gained experience at L'Oréal as a Coordinator, Digital Media & Emerging Technologies, where they collaborated with media teams and agencies to develop digital media partnerships and oversaw online and mobile creative production for new product launches. Additionally, they worked as an Analyst at Xaxis.

Overall, Kelly McCarthy has shown a strong background in marketing, partnership management, and strategy development across multiple industries.

Kelly McCarthy attended the Alfred Lerner College of Business & Economics at the University of Delaware, where they obtained a Bachelor of Science degree in Finance and Marketing.