Greta Galginaite

Greta Galginaite has a diverse work experience in various roles. Greta started their career in 2016 at Novo Nordisk as a Digital Project Coordinator, where they managed the migration of over 300 websites to a new Adobe Experience Manager platform. Greta also played a significant role in developing a global digital marketing strategy and presenting IT vendors' cost and functionalities to executive management.

In 2017, Greta joined Thomson Reuters as a Marketing Technology and Data Specialist. Greta focused on administering the marketing automation system Eloqua and ensured its synchronization with Salesforce and other systems. Greta provided consultation to different teams regarding system capabilities and resolved Eloqua-related issues.

After that, Greta worked at IBM as a Project Management Assistant and later as a Business Analyst. In these roles, they created reports for the management team, analyzed business achievements, and managed the Opportunity Identification Process for services and technical teams.

From 2019 to 2021, Greta served as a Commercial Systems Specialist at Falcon.io. Greta supported the Commercial Systems Team in managing and maintaining internal commercial systems and participated in diverse projects to drive revenue growth. Greta'sresponsibilities involved tooling and process focus, collaborating with cross-departmental units, and implementing operational and strategic initiatives.

Currently, Greta is working at BASE life science as a Consultant, initially starting as a Consultant and then promoted to Senior Consultant. Greta'sfocus is on supporting and providing knowledge to pharmaceutical and life science companies in implementing and optimizing commercial systems, CRM, and MarTech tools. Greta highlights their experience as a Tech Lead for a leading pharmaceutical company, where they managed the global implementation of OCED-SFMC for 40 business units and over 70 countries, aiming to create a Customer 360 overview and an omnichannel approach.

Overall, Greta Galginaite has demonstrated expertise in project coordination, marketing technology, data administration, and commercial systems management throughout their career.

Greta Galginaite has a strong educational background in business and information systems. Greta obtained a Master of Science in Business Administration and Information Systems (E-Business) from Copenhagen Business School in 2017. Prior to that, they completed a Master's degree in International Business Communication from the same institution in 2014.

Before pursuing their master's degrees, Greta attended Aarhus University from 2010 to 2014, where they earned a Bachelor's degree in Marketing and Management Communication. Greta also participated in a Summer University program in 2011, focusing on brand management.

In terms of additional certifications, Greta has acquired various professional qualifications. In 2022, they obtained the Veeva CRM Admin certification from Veeva Systems, the SAFe 5 Practitioner Certificate from Scaled Agile, Inc., and the IQVIA OCE Digital Administrator & Data Specialist certification from IQVIA. Greta also achieved the Salesforce Certified Administrator (SCA) designation in 2021 and the Salesforce Marketing Cloud Email Specialist certification in 2021. Additionally, Greta has mentioned their completion of the Oracle University Marketing Cloud program, though the specific month and year are not provided.