Mutoro Sifuma

Mutoro Sifuma has a varied work experience in marketing and communication roles. Currently, they are the Marketing & Communication Lead at BasiGo, where they develop and implements consumer insight research initiatives and creates strategic marketing plans. Prior to this, they worked as the Marketing Manager Kenya at Swvl, overseeing marketing surveys and designing seasonal campaigns. Mutoro also served as a Marketing Manager at Autochek Kenya, collaborating with senior leadership to develop brand marketing strategies.

Before these roles, Mutoro held positions such as a Campaign Manager at PigiaMe, where they devised integrated marketing campaigns, and a Marketing Officer at Brand Kenya Board, where they analyzed marketing trends and monitored competitor activity. Mutoro also worked as a Trade Marketing Assistant at Brighter Monday, a Sales & Marketing Coordinator at InterContinental Nairobi, and briefly in sales at CIM East Africa.

Mutoro has demonstrated strong skills in marketing strategy development, campaign management, brand positioning, and market research throughout their career.

Mutoro Sifuma attended Africa Nazarene University from 2009 to 2012, where they earned a Bachelor of Commerce (B.Com.) degree with a focus on Marketing. In 2015, they pursued further education at ICE Training and Consultancy, specializing in CIM Professional Diploma in Marketing.