Rachel Williams

Rachel Williams is an accomplished professional in qualitative research, currently serving as the Head of Qualitative Research at Basis since January 2024. Prior experience includes a partnership and directorial role at Yonder Consulting from October 2020 to January 2024, where services focused on blending insight, strategy, and imagination to drive business impact. Previous positions held include Research Director at Populus, Account Director and Senior Research Manager at Relish Research, Research Manager at The Value Engineers, and Senior Research Executive at MediaCom. Rachel's career began as a Media Assistant at TMA. Educational background includes a BA (Hons) in Advertising and Marketing Communications from Bournemouth University and A Levels from Swindon New College.