Bryan O'Loughlin

Bryan O'Loughlin has an extensive work history in various roles within the field of paid social media. Bryan is currently serving as the Vice President of Social Media Solutions (Paid Social) at Basis Technologies. Prior to this, they held positions at Empower Media, including Head of Department, Paid Social, Senior Director, Paid Social, Director, Paid Social, and Associate Director, Paid Social. Before that, they worked at Barefoot Proximity as a Specialist and Strategic Planner, where they led persona and journey-mapping, and content strategy development for U.S. and international markets. Bryan also held roles at Orchard as a Senior Strategist in Paid Channels & Content, Content & Media Strategist, and Copywriter & Paid Social Buyer, as well as at brn digital as a Junior Creative Manager. Bryan's early career included positions at Perfetti Van Melle as a Campaign Community Coordinator, and at the Office of External Scholarships at the University of Kentucky as an Integrated Strategic Communications Intern. Bryan also gained experience as an Athletics Marketing Intern at the University of Kentucky.

Bryan O'Loughlin holds a Bachelor of Arts (B.A.) degree in Integrated Strategic Communication with a Minor in Business from the University of Kentucky. Bryan has also obtained additional certifications, including the Google Analytics Individual Qualification from Google in June 2019 and the Meta Certified Media Planning Professional certification from Meta in June 2021.