Vanessa Allen

Vice President, Integrated Client Solutions at Basis Technologies

Vanessa Allen has a diverse work experience in the field of digital marketing. Vanessa has held various roles in different companies, working their way up from an Account Coordinator to a Vice President. Vanessa'sexpertise lies in programmatic advertising, client service, strategic planning, and driving results. Vanessa has effectively managed client relationships and developed innovative strategies to meet business goals. Throughout their career, Vanessa has worked with top advertisers in technology, retail, and CPG industries, unlocking new business opportunities and driving revenue growth. Vanessa is well-versed in executing and managing display, search, and social media campaigns, utilizing their skills in data analysis and technology. Vanessa's experience also includes project management and office administration. Overall, they have a strong background in the digital marketing industry and a proven track record of delivering outstanding results for clients.

Vanessa Allen has a Bachelor of Science (BS) degree in Business, Management, Marketing, and Related Support Services from the University of Colorado Denver. Vanessa also has studied International Marketing and Applied Marketing and International Business at Northern Illinois University. In addition, they have obtained a certification in Google Analytics from Google.

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Previous companies

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Timeline

  • Vice President, Integrated Client Solutions

    April, 2023 - present

  • Vice President, Client & Media Services

    November, 2021

  • Director, Client & Media Services

    June, 2021