The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 32,000 employees, 21 production facilities, over 5,300 stores in more than 70 countries across the globe, Bata has been providing the best shoes at the best prices, backed by unparalleled service, for 125+ years.

Since its founding on September 21, 1894, by Thomas Bata, the company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, buildings or technology, but, more importantly, people, knowledge and core values. This visionary approach has enabled the company to meet each new challenge with creativity and foresight, while earning the trust and confidence of customers, employees and the communities in which it does business.

Today, Bata's pioneering decentralized production system, featuring semi-autonomous regional facilities guided by three regional business units, allows the company to quickly adapt to changes in the marketplace and seize potential growth opportunities. It also continues Bata's long tradition of being sensitive to cultural and national differences, and enables it to proudly function as a local company in every country it serves.

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Manufacturing

Retail

Bata Group

Qasim Iqbal

Xiaohan Guo

Michele Cattaneo

Geoffroy Berthon

Barbara Franceschetto

Nicola Zoccarato

Eduardo J. Lepori

Vaibhav Manrao

Pascale Morillon

Luc Valentin

Rodrigo A.

David Lynch

Roger Graell Sole

The Marketing Team at Bata Group is tasked with strategizing and executing comprehensive marketing campaigns to enhance brand visibility and drive sales across global markets. This includes managing digital and social media initiatives, conducting market research, overseeing customer experience and CRM, and spearheading regional marketing efforts. The team collaborates to ensure Bata's rich legacy and commitment to quality footwear are effectively communicated to diverse audiences worldwide.

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