Karla Silva

Karla Silva has a diverse work experience spanning multiple industries. Karla currently holds the position of Sr. Digital Content Manager at Baubap since June 2023. Previously, they worked at Platzi from January 2021 to June 2023, holding various roles including Creative Content Lead, Performance Content Lead, and Product & Content Copywriter. Before that, they worked at Kueski as a Copyeditor from October 2019 to January 2021, where they focused on creating, reviewing, editing, and proofreading content for various channels.

Karla also worked as a Web Content Lead at Grupo Omnilife-Chivas from May 2018 to October 2019, where they were responsible for website optimization and content management. Karla gained experience at Marriott Hotels as R&B PR Coordinator from August 2017 to January 2018 and as a Social Media Coordinator from August 2016 to August 2017. Karla also worked at Marival Group as a Content Community Manager from April 2016 to August 2016.

Karla's earlier experiences include working as a Digital Project Manager at 121 in the first quarter of 2016, as an SEM Specialist at Vértice Comunicación from July 2015 to January 2016, and as a Social Media Manager at Heart and Mind from January 2014 to August 2015. Karla started their career as a Web editor - Content producer at Notisistema from January 2012 to January 2014, where they focused on editing and creating content for news websites. Karla has acquired a diverse skill set in content management, social media, digital marketing, and web editing through their various roles.

Karla Silva began their education in 2008 at Universidad del Valle de México, where they pursued a Licenciatura en Ciencias de la Comunicación until 2011. In 2010, they also attended Santa Fe University of Art and Design, focusing on Moving Arts. Additionally, Karla has obtained various certifications, including Content Marketing Fundamentals from Semrush, Curso avanzado de Google Analytics from Google Career Certificates, and Curso de Brand Storytelling, Curso de Content Marketing, Curso de Copywriting con Técnicas de Storytelling, Curso de Copywriting para Plataformas Digitales, Curso de Creación de Plantillas de Email Marketing, Curso de Estrategias de Contenido para Email Marketing, Curso de Inbound Marketing, Curso de Inglés para el Uso de Herramientas de Inteligencia Artificial, Curso de Introducción a SEO: Posicionamiento en Buscadores, Curso de Storytelling, Curso de Técnicas de Persuasión para Marketing, and Curso de Técnicas de Storytelling para Marketing from Platzi. Karla also holds certifications in Fundamentos de Marketing Digital from Google, Inbound Marketing by Hubspot from HubSpot Academy, Productividad Personal by Google from Google Actívate, and Supervision Skills – Managing Groups and Employee Interaction from Alison.