BAV Group
Tanay Sharma is a seasoned professional in strategy and insights, currently serving as a Manager at BAV Group and VML since December 2020, after holding senior roles in brand strategy. Prior experience includes a Brand Consultant position at Lubin Lawrence Inc. and an Advertising Solutions Intern role at Snap Inc., where Tanay developed campaign strategies and data-driven insights. Other internships at Ogilvy, EY, and Mother Dairy further enriched expertise in market analysis and branding. Tanay holds a Bachelor of Arts in Economics and a minor in the Business of Entertainment, Media, and Technology from New York University.
BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.