Csme Amy M. Ivey

Amy M. Ivey, CSME has a solid background in marketing and public relations. Amy M. has worked at various credit unions and hospitals throughout their career. Starting in 1997, Amy worked as a Marketing Assistant at Coast Central Credit Union until 2003. Amy M. then transitioned to Mad River Community Hospital, where they served as the Public Relations Coordinator from 2003 to 2005. Amy then joined Bay Federal Credit Union, where they held several roles, including Marketing Specialist, Marketing and Communications Manager, AVP of Marketing and Development, and VP of Marketing and Development. In their most recent role at Bay Federal Credit Union, Amy served as the SVP and Chief Marketing Officer, responsible for developing and executing enterprise-wide marketing strategies to support revenue growth and brand recognition. Amy M.'sexpertise includes marketing strategy, branding, market research, sales enablement, digital marketing, graphic design, marketing communications, and public relations. Amy is a results-driven professional with strong leadership and strategic thinking skills.

Amy M. Ivey, CSME has a diverse education history. From 2002 to 2003, they attended the Credit Union National Association Certified Executive Program, where they earned a certification as a Certified Marketing Specialist in Business and Personal/Financial Services Marketing Operations. In 2012 and 2014, Amy pursued highly concentrated academic training for Credit Union leaders at the Western CUNA Management School. Amy M.'sstudies during this period did not result in a specific degree. Later, from 2016 to 2020, Amy attended California Southern University and obtained a Bachelor of Business Administration (B.B.A.) in Business, Management, Marketing, and Related Support Services. In 2019, alongside their studies, they also pursued a certification as a Certified Strategic Marketing Executive in Digital Marketing from the Credit Union Executive Society. Additionally, in July 2020, Amy obtained a certification in Diversity, Inclusion, and Belonging from LinkedIn.